Love at first swipe | Motion Graphics
In collaboration with Lisa Drake.
Taking a piece of text as a starting point, create a sequence that compliments, enhances or subverts the content.
This project was inspired by a poem about Tinder called ‘Love at first swipe’ by Anthony Ramirez. This poem tells the humorous story of the author’s experience on Tinder with with a style reminiscent of 1950s Pop art.
Using hand drawn illustrations and stop motion to create this animated sequence, we brought my typography and imagery drawn by Lisa to draw attention to the ridiculousness of finding love in the modern age.
A title sequence for a BBC Three documentary on love in the modern age.
Poem Analysis
After we had discovered this poem with its unedited channel of thought, amusing tone and relatable experience. It was important that we adapted the text in order to fit the timing of our sequence. Therefore, we went through and annotated the poem, discussing lines that we felt would work well to represent visually.
The perspective of this inner monologue works so well as it’s such a conversational, almost satirical piece with an easy and relatable tone of voice. This honest piece of social commentary offers an insight into modern love stories, leaving the reader feeling sympathetic for the narrator and perhaps somewhat self-reflective.
From that point, we looked at which design style would work best to subvert this ‘modern love story’ into an engaging animation.
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Annotate it.
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Visualise it.
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Read it.
Type it.
After analysing the poem, I extracted a few lines which I felt best represented the Tinder experience that is all too relatable. While coming up with a style, I experimented with portrait photography, hand illustrated type and colour palettes that would communicate the playfulness of the poem and resonate with Tinder users.
By bringing together the photography and typographic elements I considered the way that through facial expressions, the humorous, conversational tone of the poem could be communicated.
Poster series.
When considering the deliverables that could be rolled out for this documentary series, I considered animated gifs, posters and adverts that could be advertised on social media as part of its promotion.