Bubble Scrub | Brand Identity
Creative Coup
Create a brand identity for Bubble Scrub, a bath and shower range that consists of variants of shampoo and body soap bars that will encourage kids to wash for themselves without over using the product.
While working at Creative Coup, I was given the opportunity to build a brand identity for Bubble scrub. This involved creating a logo, colour palette and brand packaging. I really enjoyed bringing together my illustrations for the character design with my handwritten typography into the design to offer a more kid-friendly tone.
As this was a product range designed for children, I chose a colour palette that I felt was vibrant and eye-catching while also maintaining a clean design that would also appeal to the parents.
The client felt it was important to highlight the fact that this product would be vegan, organic and paraben free. Furthermore, in terms of designing the packaging they communicated that the packaging would be environmentally friendly and plastic free.
Alternative route
While experimenting with the ‘bubble’ imagery, I came up with this vector illustration as an alternative concept on Adobe Illustrator.
